Read Online Video Revolution: How To Reinvent And Market Your Business Using Video Books PDF

Read Online Video Revolution: How To Reinvent And Market Your Business Using Video Books PDF by John Cecil

Read Online Video Revolution: How To Reinvent And Market Your Business Using Video Books PDF by John Cecil Online video usage in the US is up considerably in 2011 from the same time last year as time spent viewing video on PC/Mac/laptops from home and work locations increased by 45% year-over-year, according to new data from The Nielsen Company. Although the number of unique online video viewers only increased by 3.1% from January 2010, level of activity was up as viewers streamed 28% more video and spent 45% more time watching.

People read less and less and rely on video more and more in virtually every aspect of their lives. Video’s the Edge… will impart current best practices to illustrate how video can ‘bring a brand’s personality to life’ through custom-tailored spokesperson and rectangular video ‘snacks’ which help put a human face on a brand. In essence, Video’s the Edge… covers how to strategically coordinate video production, delivery and optimization for the first time to truly revolutionize the art of engagement.

This is a marketer’s guide to the online video revolution. It is about media technology and how production and professional video delivery work together to provide the key to generating impressive RO.

Video’s the Edge… addresses how video differs from using graphics, extensive copy, photos, or icons in ads and on Websites and the steps that are needed to move away from these static tools to dynamic video executions, efficiently and effectively.

The authors holistic, metrics-driven approach to video marketing has met phenomenal success for companies like Canon, Legalzoom, eHarmony, Napster, MAD MEN, Jazz @ Lincoln Center, HSBC and Experian, with media consulting for Procter and Gamble, McDonald’s, Anheuser-Busch, Intel, Nike, Starbucks, British Airways, General Motors, Isuzu, American Airlines, Warner Bros., Philips, Kraft, Best Buy, Brooks Brothers, Philip Morris, JC Penney, Exxon-Mobil and AOL. Video’s the Edge… will share their methodologies and creative secrets, updates and upgrades for the new video age.

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Read Online Video Revolution: How To Reinvent And Market Your Business Using Video Books PDF by Mike Friedrichsen, Yahya Kamalipour

Read Online Video Revolution: How To Reinvent And Market Your Business Using Video Books PDF by Mike Friedrichsen, Yahya Kamalipour

This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The book will help journalists and practitioners working in news media to identify best practices and discover new types of information flows in a rapidly changing news media landscape.

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Read Online Video Revolution: How To Reinvent And Market Your Business Using Video Books PDF by Jesper Juul

Read Online Video Revolution: How To Reinvent And Market Your Business Using Video Books PDF by Jesper Juul How casual games like Guitar Hero, Bejeweled, and those for Nintendo Wii are expanding the audience for video games. We used to think that video games were mostly for young men, but with the success of the Nintendo Wii, and the proliferation of games in browsers, cell phone games, and social games video games changed changed fundamentally in the years from 2000 to 2010. These new casual games are now played by men and women, young and old. Players need not possess an intimate knowledge of video game history or devote weeks or months to play. At the same time, many players of casual games show a dedication and skill that is anything but casual. In A Casual Revolution, Jesper Juul describes this as a reinvention of video games, and of our image of video game players, and explores what this tells us about the players, the games, and their interaction.With this reinvention of video games, the game industry reconnects with a general audience. Many of today’s casual game players once enjoyed Pac-Man, Tetris, and other early games, only to drop out when video games became more time-consuming and complex. Juul shows that it is only by understanding what a game requires of players, what players bring to a game, how the game industry works, and how video games have developed historically that we can understand what makes video games fun and why we choose to play (or not to play) them.Important Notice: The digital edition of this book is missing some of the images found in the physical edition.

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Read Online Video Revolution: How To Reinvent And Market Your Business Using Video Books PDF by Peter Zackariasson, Timothy L. Wilson

Read Online Video Revolution: How To Reinvent And Market Your Business Using Video Books PDF by Peter Zackariasson, Timothy L. Wilson

The Video Game Industry provides a platform for the research on the video game industry to draw a coherent and informative picture of this industry. Previously this has been done sparsely through conference papers, research articles, and popular science books. Although the study of this industry is still stigmatized as frivolous and ‘only’ game oriented, those who grew up with video games are changing things, especially research agendas, the acceptance of studies, and their interpretation.

This book describes and defines video games as their own special medium. They are not pinball from which they grew, nor movies which they sometimes resemble. They are a unique form of entertainment based on meaningful interactions between individuals and machine across a growing sector of the population. The Video Game Industry provides a reference foundation for individuals seriously interested in the industry at the academic level. As a result, this book will serve as a reference in curricula associated with video game development for years to come.

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Read Online Video Revolution: How To Reinvent And Market Your Business Using Video Books PDF by Mike Anthony, Toby Desforges

Read Online Video Revolution: How To Reinvent And Market Your Business Using Video Books PDF by Mike Anthony, Toby Desforges

The consumer goods industry accounts for 20 percent of the world’s gross domestic product (GDP)–that’s over $14 trillion in turnover. And yet the industry isn’t growing! It lags behind global GDP growth, and the latest figures suggest that the world’s top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As growth declines, profit margins erode and leading players are caught in a perfect storm: hyper competition, the growth of mega-retailers, explosive increases in input costs, talent shortages, and the declining effectiveness of traditional marketing methods all suck profits from a once vibrant and progressive industry. Industry thought leaders see an urgent need for change. In The Shopper Marketing Revolution, shopper marketing pioneers Mike Anthony and Toby Desforges analyze why the industry needs to change and provide managers in the field with the practical advice and proven techniques they’ll need to revolutionize their businesses. Mike and Toby introduce the five-step Total Marketing model, an approach that creates coherent links between the end consumer and the in-store environment. Total marketing represents a fundamental shift in the way marketing works. It will help businesses understand how to respond to the reality of the 21st century-transforming the way they market their brands and relate to retail customers.

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Read Online Video Revolution: How To Reinvent And Market Your Business Using Video Books PDF by Joel Solomon

Read Online Video Revolution: How To Reinvent And Market Your Business Using Video Books PDF by Joel Solomon Explores how “clean money” is transforming capitalism by powering sustainable businesses that build social and financial equity and change the world. Part memoir of an inspiring thought-leader’s journey from presidential campaigner to multi-millionaire investor, part insider’s guide to the businesses that are remaking the world, and part table-pounding manifesto for innovative investors and entrepreneurs.

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Read Online Video Revolution: How To Reinvent And Market Your Business Using Video Books PDF by Timothy R. Pearson

Read Online Video Revolution: How To Reinvent And Market Your Business Using Video Books PDF by Timothy R. Pearson

The New York Times and USA Today Bestseller!

Reinvent your marketing to keep up with an ever-changing marketplace

“A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.”
—Robert Hanson, President, Global Levi’s® Brand, Levis Strauss & Co.

“Pearson makes the clearest statement yet about the new world of marketing, as he makes the difficult and complex concepts of brands and reinvention understandable to everyone.”
—Bob Jeffrey, CEO, JWT

“When it comes to global brands, Pearson has no peers. His understanding of how companies and enterprises that breakaway from their competitors and reinvent their businesses will inherit the next era of global commerce is revolutionary.”
—Michel Recalt, Director of Marketing and Brand Strategy, LVMH Moet Hennessy Louis Vuitton

The Old Rules of Marketing are Dead presents a new reality: marketing must be reinvented if it is to remain relevant by placing a premium on business acumen, strategy and communications.”
—MaryLee Sachs, Chairman U.S., Hill & Knowlton

“Pearson has distilled 27 years of business experience into a book that shows the old ways of marketing have been replaced by new more up-to-date approaches and concepts to reinvent businesses and brands—and drive profitable sales.”
—Stephen G. Butler, retired Chairman / CEO, KPMG International / KPMG LLP

“Tim Pearson’s name is synonymous with strategy, value-proposition development, and marketing. From now on, it will be synonymous with reinvention and the new ‘do or die’ rules of business.”
—Mark A. Emkes, retired Chairman, CEO and President, Bridgestone Americas

“Every leader and company director must learn the fundamental rules and principles of reinvention that will bring marketing into the 21st century. Reinvention must be the byword for this post-Great Recession era and the changes it requires that will make companies and businesses of all sizes great.”
—R. David Hoover, Chairman, President and CEO, Ball Corporation

About the Book:

Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . . . except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these new realities, most marketers have not.

Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing—and bring your company’s marketing into the twenty-first century.

Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results can’t be measured. It all adds up to the age-old belief that marketing is an art, not a science—which couldn’t be further from the truth.

The Old Rules of Marketing Are Dead is a road map for breaking out of old, established—and increasingly ineffective—routines and reinventing your organization’s marketing by:

  • Positioning marketing as a business partner—not as a tool for meeting a strategic objective
  • Holding marketing accountable for results with the application of hard data— not vague qualitative measurements
  • Providing leadership within your organization—not following the direction of everyone else

From research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept up—to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in today’s post–Great Recession business landscape.

Pearson calls for nothing short of a marketing revolution. You must throw out almost everything you hold dear and embrace technology, a new role in business, and real accountability. The Old Rules of Marketing Are Dead has what you need to reinvent your products, your services—and your future.

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Read Online Video Revolution: How To Reinvent And Market Your Business Using Video Books PDF by Gail Omvedt

Read Online Video Revolution: How To Reinvent And Market Your Business Using Video Books PDF by Gail Omvedt This study describes and analyses the new social movements that have arisen in India over the past two decades, in particular the anti-caste movement (of both the untouchables and the lower-middle castes), the women’s liberation movement, the farmers’ movement (centred on struggles arising out of their integration into a state-controlled capitalist market), and the environmental movements (opposition to destructive development, including resistance to big dam projects and the search for alternatives). Rooted in participant observation, it focuses on the ideologies and self-understanding of the movements themselves. The central themes of this book are the origin of movements in the socio-economic contradictions of post-independence India; their effect on political developments, in particular the disintegration of Congress hegemony; their relation to “traditional Marxist” theory and Communist practice; and their groping toward a synthesis of theory and practice that constitutes a new social vision distinct from traditional Marxism.

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Read Online Video Revolution: How To Reinvent And Market Your Business Using Video Books PDF by Melinda F Emerson

Read Online Video Revolution: How To Reinvent And Market Your Business Using Video Books PDF by Melinda F Emerson “Become Your Own Boss is a must-read if you’re thinking of launching a business of your own.” –Jean Chatzky, bestselling author of Money 911 and Financial Editor, NBC Today

Create a successful business this year!

Written by America’s #1 Small Business Expert, this essential handbook shows you how to launch your own business in just twelve months. Using her years of experience in business development, Melinda Emerson guides you through the process with step-by-step instructions for developing an effective marketing plan, setting a budget, and maintaining your business once it’s up and running. She also offers brand-new strategies for obtaining financing through means like crowdsourcing as well as social media techniques that help build your business–all of which has been updated for today’s market.

With Emerson’s expert business advice, you will finally follow your dreams and become your own boss!

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Read Online Video Revolution: How To Reinvent And Market Your Business Using Video Books PDF by Brian Solis

Read Online Video Revolution: How To Reinvent And Market Your Business Using Video Books PDF by Brian Solis It’s a new era of business and consumerism—and you play a role in defining it

Today’s biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.

“To be successful in business, you need to see what others don’t. Start with this book. Someone’s going to do it, why not you?”
Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet

“Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow.”
John Chambers, CEO of Cisco Systems, Inc.

“Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis’s book is the map to unleash this treasure.”
Peter Guber, author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story

“Your customers will share their experiences both good and bad. Now that everyone is connected, it’s amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism.”
Mark Burnett, Television Executive Producer

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Online Video Revolution
Language: en
Pages: 208

Online Video Revolution

Authors: John Cecil
Categories: Business & Economics
Type: BOOK - Published: 2012-12-11 - Publisher: Palgrave Macmillan
Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more.
Online Video Revolution
Language: en
Pages: 224

Online Video Revolution

Authors: John Cecil
Categories: Business & Economics
Type: BOOK - Published: 2012-12-11 - Publisher: Palgrave Macmillan
Online video usage in the US is up considerably in 2011 from the same time last year as time spent viewing video on PC/Mac/laptops from home and work locations increased by 45% year-over-year, according to new data from The Nielsen Company. Although the number of unique online video viewers only
The Network Is Your Customer
Language: en
Pages: 335

The Network Is Your Customer

Authors: David L. Rogers
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Yale University Press
"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do " "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."--Vivian Schiller, CEO
A Casual Revolution
Language: en
Pages: 264

A Casual Revolution

Authors: Jesper Juul
Categories: Games & Activities
Type: BOOK - Published: 2012-02-10 - Publisher: MIT Press
We used to think that video games were mostly for young men, but with the success of the Nintendo Wii, and the proliferation of games in browsers, cell phone games, and social games video games changed changed fundamentally in the years from 2000 to 2010. These new casual games are
The Shopper Marketing Revolution
Language: en
Pages: 340

The Shopper Marketing Revolution

Authors: Mike Anthony, Toby Desforges
Categories: Business & Economics
Type: BOOK - Published: 2013-06 - Publisher:
The consumer goods industry accounts for 20 percent of the world's gross domestic product (GDP)-that's over $14 trillion in turnover. And yet the industry isn't growing! It lags behind global GDP growth, and the latest figures suggest that the world's top 250 consumer goods manufacturers lost nearly $38 billion in