Read The Story Factor (2Nd Revised Edition) Books PDF

Read The Story Factor (2Nd Revised Edition) Books PDF by Annette Simmons

Read The Story Factor (2Nd Revised Edition) Books PDF by Annette Simmons The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons’s success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From “who I am” to “I-know-what-you’re thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

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Read The Story Factor (2Nd Revised Edition) Books PDF by Annette Simmons

Read The Story Factor (2Nd Revised Edition) Books PDF by Annette Simmons Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want…and why it matters. In presentations, department meetings, over lunch-any place you make a case for new customers, more business, or your next big idea-you’ll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to: Capture attention * Motivate listeners * Gain trust * Strengthen your argument * Sway decisions * Demonstrate authenticity and encourage transparency * Spark innovation * Manage uncertainty * And more Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across-and connect successfully with any audience.

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Read The Story Factor (2Nd Revised Edition) Books PDF by Jonathan Gottschall

Read The Story Factor (2Nd Revised Edition) Books PDF by Jonathan Gottschall

Humans live in landscapes of make-believe. We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?

In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.

Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?

Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more “truthy” than true. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.

But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.

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Read The Story Factor (2Nd Revised Edition) Books PDF by Brian Boyd

Read The Story Factor (2Nd Revised Edition) Books PDF by Brian Boyd Brian Boyd explains why we tell stories and how our minds are shaped to understand them. After considering art as adaptation, Boyd examines Homer’s Odyssey and Dr. Seuss’s Horton Hears a Who! demonstrating how an evolutionary lens can offer new understanding and appreciation of specific works. Published for the bicentenary of Darwin’s birth and the 150th anniversary of the publication of Origin of Species, Boyd’s study embraces a Darwinian view of human nature and art, and offers a credo for a new humanism.

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Read The Story Factor (2Nd Revised Edition) Books PDF by Peter Guber

Read The Story Factor (2Nd Revised Edition) Books PDF by Peter Guber Today everyone – whether they know it or not – is in the emotional transportation business.  More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action.  Simply put, if you can’t tell it, you can’t sell it.  And this book tells you how to do both.

Historically, stories have always been igniters of action, moving people to do things.  But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream or cause.
           
Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell.  Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.
            
In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action.  Among his techniques:
 
*Capture your audience’s attention first, fast and foremost
 
*Motivate your listeners by demonstrating authenticity
 
*Build your tell around “what’s in it for them”
 
*Change passive listeners into active participants

*Use “state-of-the-heart” technology online and offline to make sure audience      commitment remains strong

            
To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences.  They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.
           
After listening to this extraordinary mix of voices, you’ll know how to craft, deliver — and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal. 


From the Hardcover edition.

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Read The Story Factor (2Nd Revised Edition) Books PDF by Denning

Read The Story Factor (2Nd Revised Edition) Books PDF by Denning In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.

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Read The Story Factor (2Nd Revised Edition) Books PDF by Jon Franklin

Read The Story Factor (2Nd Revised Edition) Books PDF by Jon Franklin It’s the new nonfiction: the creative hybrid combining the readability and excitement of fiction with the best of expository prose; the innovative genre that has been awarded virtually every Pulitzer Prize for literary journalism since 1979. In this book, an undisputed master of the great American nonfiction short story shares his secrets.

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Read The Story Factor (2Nd Revised Edition) Books PDF by Dennis Sommer

Read The Story Factor (2Nd Revised Edition) Books PDF by Dennis Sommer In today’s fast paced changing business world, professionals must work smarter than ever to improve their performance. What worked in the past doesn’t work today. Clients are more knowledgeable and demanding. Competitors are more aggressive and cutthroat. Technical mastery of your vocation will only take you as far as an “average” performer.

Within the pages of this book, the author reveals a revolutionary approach called the “Adviser Success Model” and walks the reader step-by-step through 13 of the most important communication skills used by top performers.
As a top performer you will:

  • earn more money;
  • get that new job or promotion;
  • increase your client base;
  • close more deals;
  • increase your gross sales revenue;
  • improve your profit margin;
  • retain clients for life;
  • and much more.

This book is intended for business owners, consultants, sales and service professionals who serve clients on a daily basis. Traditionally these are outside clients (sometimes they may be referred to as customers in your organization). Recently I’ve also found tremendous success implementing the art of client communication with professionals working with internal clients, that is those professionals who provide services for others within the same organization.

It doesn’t matter where you fit in the above description. The tips and techniques I provide will help you become a master communicator and top performer in your profession. I will focus on the most critical communication skill areas and provide you with successfully proven techniques. This book will cover:

  • Questioning How to ask powerful, smart and insightful questions
  • Listening How to become an effective listener
  • Objection Handling How to eliminate client objections and resistance
  • Preparing A Presentation How to inspire and motivate an audience
  • Delivering A Presentation How to persuade your client to your recommendations
  • Planning A Meeting How to plan the most effective meeting
  • Facilitating A Meeting How to run the most effective meeting
  • Words and Stories How to use words and stories to get your point across
  • The Written Word How to utilize the most overlooked written communication
  • Memos And Reports How to develop powerful reports and memos
  • Gatekeeper Barriers How to get client gatekeepers to help you win
  • Self Promotion How to promote yourself to the top of your profession
  • Household Name How you can become a household name in your industry

Although there have been books published on many of these topics in the past, this book contains new approaches that focus on the critical client and business challenges you are facing today. The primary goal and objective of this program is to help you build your foundation for becoming a top performer in your profession.

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Read The Story Factor (2Nd Revised Edition) Books PDF by Sally Hogshead

Read The Story Factor (2Nd Revised Edition) Books PDF by Sally Hogshead

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

• Which brand of frozen peas you pick in the case

• Which city, neighborhood, and house you choose

• Which profession and company you join

• Where you go on vacation

• Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

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Read The Story Factor (2Nd Revised Edition) Books PDF by Gabrielle Dolan

Read The Story Factor (2Nd Revised Edition) Books PDF by Gabrielle Dolan Learn the science and master the art of telling a great story

Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer in business; whether tragedy, triumph, tension or transition, a good story can captivate the listener and help you achieve your goals. In this book, author Gabrielle Dolan draws from a decade of training business leaders in storytelling to show you what works, why it works, when it works best and what never works. You’ll learn how to create your own stories — authentically yours, crafted to attain your goal — and develop an instinct for sharing when the time is right. In-depth case studies feature real-world people in real-world businesses, showing how storytelling has changed the way they work, motivate and lead — providing clear examples of the power of this enormously effective skill.

Storytelling gives you an edge. Whether you’re after a promotion, a difficult client, a big sale or leading through transition, a great story can help you smooth the road and seal the deal. This book is your personal coach for masterful storytelling, with expert guidance and lessons learned from real-world business leaders.

  • Learn why storytelling grabs attention and helps your message get through
  • Master the four types of stories used in business settings
  • Infuse your stories with the personal to highlight your vision and values
  • Craft a selection of stories to pull out at pivotal business moments

The oral tradition has ancient roots that unite all humans, and despite our myriad modern distractions, we still respond to a well-told story. Stories for Work helps you put this dynamic to work for you in any business scenario.

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The Story Factor
Language: en
Pages: 320

The Story Factor

Authors: Annette Simmons
Categories: Business & Economics
Type: BOOK - Published: 2009-03-17 - Publisher: Basic Books
The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how
The Art of Game Design
Language: en
Pages: 600

The Art of Game Design

Authors: Jesse Schell
Categories: Computers
Type: BOOK - Published: 2015-09-15 - Publisher: CRC Press
Good game design happens when you view your game from as many perspectives as possible. Written by one of the world's top game designers, The Art of Game Design presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music,
The Complement FactsBook
Language: en
Pages: 240

The Complement FactsBook

Authors: Scott R. Barnum, Bernard J. Morley, Mark J. Walport
Categories: Medical
Type: BOOK - Published: 1999-10-28 - Publisher: Academic Press
The Complement FactsBook contains entries on all components of the Complement System, including C1q and Lectins, C3 Family, Serine Proteases, Serum Regulators of Complement Activation, Cell Surface Proteins, and Terminal Pathway Proteins. Domain Structure diagrams are incorporated to clearly illustrate the relationships between all the complement proteins, both within families
The Storytelling Animal
Language: en
Pages: 248

The Storytelling Animal

Authors: Jonathan Gottschall
Categories: Science
Type: BOOK - Published: 2012 - Publisher: Houghton Mifflin Harcourt
Explores the latest beliefs about why people tell stories and what stories reveal about human nature, offering insights into such related topics as universal themes and what it means to have a storytelling brain.
Psychology of Intelligence Analysis
Language: en
Pages: 184

Psychology of Intelligence Analysis

Authors: Richards J. Heuer
Categories: Psychology
Type: BOOK - Published: 1999 - Publisher: Lulu.com
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